Professionals

Google Announces Changes to AdWords – What Does that Mean For You?

One of the largest platforms in online marketing, Google, has announced many changes to AdWords in the past few months. The new idea of enhanced campaigns to be incorporated through adword changes has many online advertising and marketing professionals wondering about the impact of this on their business campaigns… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7503

LinkedIn Introduces New “Sponsored Updates”

LinkedIn recently announced in a blog post that it will be rolling out a new feature called Sponsored Updates. The feature is being hailed as a way to increase the useful content available to users on the site. Currently, content comes from approximately 1.5 million publishers, 300 notable professionals known as Influencers, and about 3 …

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How Mobile is Transforming the Way Emails Are Viewed

Though smartphone usage was gradually increasing prior to the launch of Apple’s iPhone in 2007, the adoption rate of these devices has accelerated in exponential ways during the past half-decade. Whereas the device was once reserved for a small subset of the population, generally limited to serious business owners and other professionals who needed on-the-go …

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Why Every Marketing Professional Should be LinkedIn

LinkedIn is a social media site with focus on professional development. This professional network can help you connect with faculty, friends, family, classmates, colleagues, companies, and professionals. It helps you advance your career by connecting to companies that attract you and your potential employers. These connections help you find new opportunities… Read More http://www.associationofmarketing.org/articles/view.php?article_id=13979

Six Ways to get Up, Close and Personal with Every Customer

There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and …

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LinkedIn Opens Long Form Professional Publishing Tools to All Users

Since its inception in 2012, the Long Form Professional Publishing Tools of LinkedIn had been targeted towards important Influencers like Tony Robbins, Bill Gates and Richard Branson. Breaking this hold, LinkedIn has now opened its publishing platform to all their users so that they can now publish long form original content. The program has been …

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