In order to promote a business, it is necessary to have a constant and continuous feedback from the customers. Content marketing is one effective method to engage customers in your business activities. Marketing professionals are required to update the content cycle constantly in order to meet the demands of the customer. Updating the content can…
One of the largest platforms in online marketing, Google, has announced many changes to AdWords in the past few months. The new idea of enhanced campaigns to be incorporated through adword changes has many online advertising and marketing professionals wondering about the impact of this on their business campaigns… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7503 Views: 0
LinkedIn recently announced in a blog post that it will be rolling out a new feature called Sponsored Updates. The feature is being hailed as a way to increase the useful content available to users on the site. Currently, content comes from approximately 1.5 million publishers, 300 notable professionals known as Influencers, and about 3…
Though smartphone usage was gradually increasing prior to the launch of Apple’s iPhone in 2007, the adoption rate of these devices has accelerated in exponential ways during the past half-decade. Whereas the device was once reserved for a small subset of the population, generally limited to serious business owners and other professionals who needed on-the-go…
Google?s new analytics academy is now open to anyone that is interested. Google analytics is mainly directed at professionals who would like to learn more about, or earn a certification in, optimizing social media and online content for organizations. It does this by tracking and understanding the common search queries of individuals, and the corresponding…
LinkedIn is a social media site with focus on professional development. This professional network can help you connect with faculty, friends, family, classmates, colleagues, companies, and professionals. It helps you advance your career by connecting to companies that attract you and your potential employers. These connections help you find new opportunities… Read More http://www.associationofmarketing.org/articles/view.php?article_id=13979 Views:…
For online and social media marketers around the world, the news that Google will move to encrypt all keyword searches will come as a shock. Many professionals who work closely with SEO (Search Engine Optimization) will now have to look at another way to spread awareness about their businesses and products. This is an extension…
While everyone is in the festive mood, all you sales professionals are perhaps busy figuring out what to do next year to boost the sales of the company. This is the perfect time to plan your sales goals for 2014 and analyze how you can achieve them. The first thing you can begin with… Read…
There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and…
Since its inception in 2012, the Long Form Professional Publishing Tools of LinkedIn had been targeted towards important Influencers like Tony Robbins, Bill Gates and Richard Branson. Breaking this hold, LinkedIn has now opened its publishing platform to all their users so that they can now publish long form original content. The program has been…