As you sit down to plan your 2014 marketing calendar, you may be wondering where you should be focusing your marketing efforts to get the biggest bang for your buck. Well, let me share with you the (currently) 4 HOT ?parties? you most definitely want to dress up in your sexiest little number and be…
The words ?affiliate marketing? are being thrown around quite popularly now, especially in the context of business promotions. What exactly is affiliate marketing? And what does it take to become an affiliate marketer? Read on to learn about it… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14370 Views: 0
There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and…
Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14473 Views: 0
Gmail users frustrated with unsolicited marketing emails will now see the ?unsubscribe? link even before they open the message. At present, the link is buried at the bottom of promotional emails. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14444 Views: 0
CRM (customer relationship management) can help customers by taking them through business processes in an organized and automated manner which will reduce costs, increase profits and maintain customer loyalty and satisfaction. Microsoft introduced Microsoft Dynamics CRM in 2011 which is a software package to assist customers with sales, marketing and service related information. Read More…
Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of…
One of the worst nightmares of any marketing professional can be realizing that you shouldn?t have hit the send button on an email. Whether the email was a private conversation or contained multiple grammatical errors, there are ways for marketing professionals to recover gracefully from an email mishap. Here are some steps that any marketing…
As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may…
As climate and commercial threats intensify, WHO-UNICEF-Lancet Commission presses for radical rethink on child health No single country is adequately protecting children’s health, their environment and their futures, finds a landmark report released today by a Commission of over 40 child and adolescent health experts from around the world. The Commission was convened by the…