In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174 Views: 0
How to Write Copy That Sells Read More »
With all the unknowns about covid-19, any numbers you hear about death tolls or how long restrictions will last should be taken not just with a pinch of salt but with a sack of it Read More https://www.newscientist.com/article/mg24532763-600-estimates-of-the-predicted-coronavirus-death-toll-have-little-meaning/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home Views: 0
Estimates of the predicted coronavirus death toll have little meaning Read More »
PETALING JAYA: The government has been urged to look at the survival of all companies and not just Small and Medium Enterprises (SMEs). SMEs have a strict definition by SME Corp Malaysia, and many companies fall out of this scope, Knight Frank Malaysia Managing Director Sarkunan Subramaniam said today. Knight Frank LLP is a leading
Govt urged to help all companies, not just SMEs Read More »
The donation of an essential antiparasitic medicine can potentially accelerate the elimination of Chagas disease infection in children. A pediatric presentation of benznidazole with accurate dosage and will soon be made available freely to address a long-standing gap in the treatment of congenital infections of Chagas disease. The donation, by the Mundo Sano Foundation1 and
Nothing could be plainer than the effect that the increasing economic security of women is having upon their whole habit of life and mind. The diminishing marriage rate and the even more rapidly diminishing birth rates show which way the wind is blowing. It is common for male statisticians, with characteristic imbecility, to ascribe the fall in the marriage rate to a growing disinclination on the male side. This growing disinclination is actually on the female side. Even though no considerable body of women has yet reached the definite doctrine that marriage is less desirable than freedom, it must be plain that large numbers of them now approach the business with far greater fastidiousness than their grandmothers or even their mothers exhibited. They are harder to please, and hence pleased less often. The woman of a century ago could imagine nothing more favourable to her than marriag
Women in the New Age Read More »
It is my sincere hope that nothing I have here exhibited will be mistaken by the nobility and gentry for moral indignation. No such feeling, in truth, is in my heart. Moral judgments, as old Friedrich used to say, are foreign to my nature. Setting aside the vast herd which shows no definable character at all, it seems to me that the minority distinguished by what is commonly regarded as an excess of sin is very much more admirable than the minority distinguished by an excess of virtue. My experience of the world has taught me that the average wine-bibber is a far better fellow than the average prohibitionist, and that the average rogue is better company than the average poor drudge, and that the wors
I have said that women are not sentimental, i.e., not prone to permit mere emotion and illusion to corrupt their estimation of a situation. The doctrine, perhaps, will raise a protest. The theory that they are is itself a favourite sentimentality; one sentimentality will be brought up to substantiate another; dog will eat dog. But an appeal to a few obvious facts will be enough to sustain my contention, despite the vast accumulation of romantic rubbish to the contrary.
Men, as each one is aware of, are disposed to query this superior intelligence of ladies; their egoism calls for the denial, and they’re seldom reflective sufficient to get rid of it by logical and evidential evaluation. Moreover, as we will see a bit afterward, there’s a sure specious look of soundness of their place; they’ve pressured upon ladies a synthetic character which nicely conceals their actual character, and girls have discovered it worthwhile to encourage the deception. But although each regular man thus cherishes the soothing unction that he’s the mental superior of all ladies, and notably of his spouse, he always provides the mislead his pretension by consulting and deferring to what he calls her instinct.
The Thing Called Intuition Read More »
What males, of their egoism, consistently mistake for a deficiency of intelligence in girl is merely an incapacity for mastering that mass of small mental tips, that advanced of petty knowledges, that assortment of cerebral rubber stamps, which constitutes the chief psychological tools of the typical male. A person thinks that he’s extra clever than his spouse as a result of he can add up a column of figures extra precisely, and since he understands the imbecile jargon of the inventory market, and since he is ready to distinguish between the concepts of rival politicians, and since he’s aware about the trivialities of some sordid and degrading enterprise or occupation, say soap-selling or the legislation.
The Masculine Bag of Tricks Read More »
Since e-mail has been a mainstream communication methodology, spam has been filling up inboxes all over the world. Canadian authorities officers have not too long ago applied a strategic regulation to cease undesirable e-mails. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5962 Views: 0
Key Provisions of Canada’s New Anti-Spam Law (CASL) Read More »