2011 Trends in Mobile Marketing

ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances that…

No Need to Shun Vacations

Traveling trends in the Hispanic community vary greatly from that of the majority population. Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5346 Views: 0

Women in the New Age

Nothing could be plainer than the effect that the increasing economic security of women is having upon their whole habit of life and mind. The diminishing marriage rate and the even more rapidly diminishing birth rates show which way the wind is blowing. It is common for male statisticians, with characteristic imbecility, to ascribe the fall in the marriage rate to a growing disinclination on the male side. This growing disinclination is actually on the female side. Even though no considerable body of women has yet reached the definite doctrine that marriage is less desirable than freedom, it must be plain that large numbers of them now approach the business with far greater fastidiousness than their grandmothers or even their mothers exhibited. They are harder to please, and hence pleased less often. The woman of a century ago could imagine nothing more favourable to her than marriag

Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising

In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced…

The Life of Ezra Pound by Noel Stock

[ad_1] A review of The Life of Ezra Pound by Noel Stock must begin by acknowledging the phenomenal achievement of its author. It is comprehensive, detailed, forensic, appreciative, critical and illuminating, a massive achievement of analysis, research and insight. At around 200,000 words it is also a commitment, not for the fainthearted or for anyone…

Attractive New Regenerative Medicine Tool Uses Magnets to Shape and Stimulate Stem Cells

[ad_1] How would it have been if we could develop embryoid bodies (EBs) from individual embryonic stem cells (ESCs) using technology? This could give birth to the development of the regenerative medicines and other therapies, which does not require an external supporting matrix as needed by the traditional regenerative technology to create a coordinated assembly.…

5 Customer Survey Questions

[ad_1] Periodically, it makes sense to address your customer feedback mechanisms and receive some actionable, lived-experience insight into your operation’s strengths and weaknesses. Business leaders need to learn if the delivery of products, services, or other operational processes might be simplified. They need to know what customers would like to see more of. The smartest…