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The Importance of Business Systems

[ad_1] “If you can’t describe what you are doing as a process, you don’t know what you’re doing” – W. Edwards Deming (1900-1993) What are business systems? Business systems are documented procedures setting out how your organisation operates. They are processes, usually combining actions taken by people and some form of automated application, organised in…

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How to Think Like a Marketer

[ad_1] Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales. Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing…