Cinnamon Rolls, Breast Cancer and Your Business — How Doing Good Can Grow Your Business

More than ever before, consumers are socially-minded. In many cases, they want to know the businesses they patronize are also socially- minded. Connecting your business to a good cause is about more than just making yourself “feel good”; it can also make good business sense… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14064 Views: 0

3 Keys to Writing Copy that Attracts and Invites (and Doesn’t Feel Sales-y and Slime-y)

If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need it if you want to make money. So what do you do? Read on for 3 keys to…