Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14473 Views: 0
Whether networked vehicles that warn of traffic jams in real time, household appliances that can be operated remotely, “wearables” that monitor physical activity, or industrial plants that detect possible production errors in time and notify technical support, the number of intelligent products that communicate wirelessly with other devices in the Internet of Things (IoT) age…
In this podcast, Vanguard Senior Data Analytics Manager Carrie Xu explains the differences in how men and women investors are using their mobile devices to interact with their investment accounts. Read More https://investornews.vanguard/mobile-or-desktop-our-research-on-how-investors-are-interacting-their-accounts/ Views: 0
Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of…
The age of big data is here: The world has created more data in the past two years than in the entire previous history of the human race. USC Leonard Davis School of Gerontology researchers are dissecting treasure troves of information—from sources as diverse as brain scans and the human genome—to fuel groundbreaking research on…
Past psychology studies suggest that the human gaze can encode the intentions of humans as they perform everyday tasks, such as making a sandwich or a hot beverage. Similarly, human gaze has been found to enhance the performance of imitation learning methods, which allow robots to learn how to complete tasks by imitating human demonstrators.…
There is a belief that younger people are fully engaged with the digital world. But I am currently leading a project exploring people’s knowledge and use of online data, and the preliminary findings from our research has found that data literacy is not uniformly high among younger people, as is often assumed. Instead, some young…
In a coordinated effort to combat the coronavirus COVID-19 pandemic, the International Chamber of Commerce (ICC) and the World Health Organization (WHO) have agreed to work closely to ensure the latest and most reliable information and tailored guidance reaches the global business community. The COVID-19 pandemic is a global health and societal emergency that requires…
Vanguard economists give their perspective on recent weakness in manufacturing. Read More https://investornews.vanguard/manufacturing-data-fuel-recession-fears/ Views: 0
KUALA LUMPUR: The government has been urged to set up a special unit or agency to record and monitor income sources and assets of lawmakers including ministers and deputy ministers as well as members of parliament. Political analyst Prof Datuk Dr Nasrudin Mohammed (pix) said that the proposal was to ensure information or data on…