Creating

Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising

In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced

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Promotional items – The Simplest Way to Drive Marketing Message/Brand

One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately

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New Approach in Content Marketing Being Followed by Written.com

Written.com recently announced that it has managed to raise a huge sum of $1 million through seed funding. This start-up company is involved in creating content on the internet and aims to connect advertisers with the existing audience, as well as content. A considerable part of this funding has come from Floodgate and… Read More

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laying-the-groundwork-for-autonomous-transport-networks

Laying the groundwork for autonomous transport networks

With the increased use of connected devices and endpoints where Internet of things devices, satellites and sensors produce constant streams of information, the amount of data collected presents significant challenges. In particular, the use of Big Data analytics in the context of smart cities highlights the need for creating a software system capable of collecting,

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