With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising…
WHO’s new user guide for countries, ‘Selection of medicines at country level’, is based on the WHO Model List of Essential Medicines. It sets out the key actions countries should undertake to develop and update their own national essential medicines lists based on the treatment needs of their populations and their capacity to reimburse payments…
PUTRAJAYA: Households and single individuals who have been listed as the Cost of Living Aid (BSH) recipients do not need to make a new application for the Bantuan Prihatin Nasional (BPN) cash handouts. The Ministry of Finance (MOF) in a statement today said the BPN payments would be made directly to them through their bank…
CYBERJAYA: The Inland Revenue Board (IRB) announced today that its Hasil Care Line (HCL) call centre will resume operations from tomorrow (March 30) to answer questions related to the National Prihatin Aid (BPN) and taxation issues. In a statement issued today, the IRB said the call centre will operate throughout the movement control order (MCO)…
KUALA LUMPUR: Housing and Local Government Minister Zuraida Kamaruddin (pix) today announced that Malaysian Fire and Rescue Department (JBPM) personnel will receive RM200 per month throughout the implementation of the Movement Control Order (MCO). She said the incentive was an appreciation of their roles and services as front liners as the country sought to combat…
KUALA LUMPUR: A total of 86 Malaysians will be flown from Cairo, Egypt on a Brunei government-chartered plane to Bandar Seri Begawan tomorrow. Deputy Foreign Minister Datuk Kamarudin Jaffar (pix) said they would be brought home aboard Malaysia Airlines (MAS) special flight on the same day and are expected to arrive at the Kuala Lumpur…
Online media rooms are the most important part of business promotion, and any online marketing strategy should involve social media marketing. This strategy is one of the most cost-effective ways to promote products, services, ideas, information, or the business itself. Regardless of its inexpensive nature, any mistake committed during social media marketing can cause businesses…
PUTRAJAYA: Residents of housing projects under the Johor Port Authority (LPJ) and Perbadanan Aset Keretapi (PAK) will enjoy a six-month waiver on rent, beginning next month. Transport Minister Datuk Seri Dr Wee Ka Siong (pix) said the initiatives of the two bodies would benefit 2,343 tenants. “A total of 143 tenants of LPJ will benefit…
In every market sector, e-mail campaigns have been acknowledged as the best way of communicating with your customers. Whether it is about a new product or service, or a latest offer, any advertorial or information can reach your customers quickly and easily without adding to your cost. Earlier, the cause of worry was whether all…
Substantial progress has been made during the past decade to prevent and control schistosomiasis (also known as bilharziasis) globally. The disease affects more than 230 million people, mostly in sub-Saharan Africa. Progress is mainly due to large-scale periodic treatment of affected populations with praziquantel, the only medicine recommended by the World Health Organization (WHO) against…