Choosing

Choosing the Right Email Service Provider

Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isn?t always an apples-to-apples comparison. They each have their specific areas of strengths and weaknesses. For example, some ESPs excel at integration with web analytics or CRM (Customer Relationship Management) systems, some are …

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Adding Text Messaging to Your Marketing Mix

With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising …

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3 Reasons Why You should be Integrating Your Email and Social Media Marketing

It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to …

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For performers in lockdown, online is becoming the new live

There’s still a great deal of uncertainty as to what impact the coronavirus pandemic will have on the UK’s cultural life. More and more people are now choosing to self-isolate and theatres, cinemas, clubs and concert halls are closing down for the duration with talk that an enforced lockdown is ever more imminent. Read More …

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webcast-replay:-how-to-choose-the-right-investments-for-you

Webcast replay: How to choose the right investments for you

In this replay of a recent webcast, Kahlilah Dowe, a Certified Financial Planner™ professional with Vanguard Personal Advisor Services® and Kim Stockton, an investment research analyst with Vanguard, walk through the 4 steps financial advisors take when choosing investments for their clients. Read More https://investornews.vanguard/how-to-choose-the-right-investments-for-you/

the-moral-machine-reexamined:-forced-choice-testing-does-not-reveal-true-wishes

The Moral Machine reexamined: Forced-choice testing does not reveal true wishes

A pair of researchers at The University of North Carolina at Chapel Hill is challenging the findings of the team that published a paper called “The Moral Machine experiment” two years ago. Yochanan Bigman and Kurt Gray claim the results of the experiment were flawed because they did not allow test-takers the option of choosing …

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