According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant […]
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The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your
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When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload it?s become the white noise of the marketplace. As a result,
Personas Positioning and the Message Box Read More »
I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous–major investments lost and business failures. As a veteran of online marketing, I have witnessed both failures and successes online. For any of you who are considering a business online, the following article has been developed to
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Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become
Tools for Maximizing Customer Relationships Read More »
Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in
Network Interference: A Legal Guide Read More »
It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls. The book will explain why
Social Media Marketing GPS Read More »
A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80 Views: 0
Ten Steps to Effective Email Marketing Read More »
A new case of Ebola virus disease was confirmed today in the city of Beni in the Democratic Republic of the Congo (DRC). “While not welcome news, this is an event we anticipated. We kept response teams in Beni and other high risk areas for precisely this reason,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General.
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The basic incentive for marriage.—A completed home embraces a father, mother and one or more children, bound together by natural love for each other. The initial step in home building is taken when a man and woman decide to assume the duties, responsibilities and functions of marriage. Courtship and marriage may be prompted by a
THE ESSENTIALS OF A HOME Read More »