Although surveys can be used across industries and in many kinds of research, they must employ a good survey design to produce meaningful data. Survey design is a scientific process which requires a careful and deliberate choice of words and ordering of questions. This white paper offers 10 tips for designing great surveys. Read More […]
10 Tips for Designing Great Surveys Read More »
When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s
If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5391
Are You Missing âeoeNostalgia Triggers” in Your Marketing Strategies? Read More »
Visualize your way to new and relevant content! This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168
22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] Read More »
Because of 2011?s whopping economic headlines–soft economy, unemployment, limited bank credit and a falling sky, or so it seemed–creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these–for better or worse–for years. This article explores some options for the US jewelry retailer
Strategic Options in a Shaky 2012 Economy Read More »
We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign,
How Does Viral Marketing Work Read More »
To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment. This article describes a new integrated solution: A Real-Time
Strategic Decision Making Using Real-Time News Patterns Read More »
Facebook insights provides page owners invaluable metrics and graphs that allow you to understand and analyze trends among and about your users. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5339
3 Ways to Use Facebook Insights to Grow Your Fans Read More »
Traveling trends in the Hispanic community vary greatly from that of the majority population. Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5346
No Need to Shun Vacations Read More »
How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5344
More Than Pretty Packaging for Ethnic-Specific Beauty Products Read More »