Since 2006, I?ve erroneously predicted the ?Year of Mobile? was upon us. Rather than lose faith and look to another trend to promote, I do believe this year is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I?ve outlined a…
Question: Can I really get in trouble for posting that cute little poem on our website? Answer: You may have incurred significant liabilities if that “cute little poem” is copyrighted! No one thinks about sharing poems or stories in newsletters or on websites. Sending an email with some witty or poignant information is easy and…
Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of… Read More http://www.associationofmarketing.org/articles/view.php?article_id=6668 Views: 0
It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. I’m about to make your life so much easier. Putting up a money-making website can be as simple as 1, 2,…
You’ve done all this work to get people to visit your website, only to have nothing happen. So what’s the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple…
You would be surprised at how many times I’ve been hired (and fully paid) for copy the clients have loved but never used. Why? Well, there are as many reasons as entrepreneurs out there but a good chunk of the time it has to do with some sort of block. That’s why I’m a big…
Fathom had the opportunity to attend the 2012 SMX Advanced conference in Seattle. Each year this conference brings together the best and brightest minds in organic and paid search marketing. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6406 Views: 0
Teen marketing can be incredibly specific, as you are likely trying to tailor your advertisements to youths and their parents. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6379 Views: 0
Examining customer behavior gives you the chance to support your current clients and attract new consumers. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6378 Views: 0
Our digital world empowers B2B buyers to gather information and make purchasing decisions, without a vendor involved. Consequently, today’s B2B buyers are behaving like B2C buyers. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6348 Views: 0