Marketing

Strategic Decision Making Using Real-Time News Patterns

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To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment. This article describes a new integrated solution: A Real-Time […]

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More Than Pretty Packaging for Ethnic-Specific Beauty Products

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How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5344

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Is Status Quo Killing Your Marketing?

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What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5620

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How to Write Copy That Sells

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In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174

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