Your New Year resolutions might have already taken a slump, but Google is determined about achieving what it wants and has already taken steps in that direction. Unfortunately, it is even ready to push people for this purpose–at least this is what quite a few users of Google AdWords have to say. Though the online […]
Google AdWords All Revamped Read More »
If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need it if you want to make money. So what do you do? Read on for 3 keys to
3 Keys to Writing Copy that Attracts and Invites (and Doesn’t Feel Sales-y and Slime-y) Read More »
A new feature from Google, called AdSense Direct, will ensure direct sales of ads, with no change in the code required. As part of the new feature, a publisher sets up his or her own ad campaign through AdSense ? this link will then be sent to the advertiser with whom the publisher has arrived
AdSense Direct from Google to Boost Direct Ad Sales Read More »
Looks like Google is on a spree of acquiring every company that comes in its sight. The latest one to catch the fancy of Google is Nest Labs. In a recent announcement, Google revealed that it plans on acquiring the company for a whopping $3.2 billion. Nest Labs is a company that makes thermostats. The
Google Announces its Plans of Acquiring Nest Labs for $3.2 Billion Read More »
There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and
Six Ways to get Up, Close and Personal with Every Customer Read More »
It was only last week that the world’s favorite social media site, Facebook introduced a leaner and more simpler news feed on users’ personal pages. The idea may have caught on well with Facebook users because the company has now copied that design to branded pages. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14486
Facebook Grafts Personal News Feed Design to Branded Pages Read More »
Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14473
Could Your PPC be Better? Here are Five Insights to Boost PPC Performance Read More »
Yahoo Inc. will discontinue allowing consumers to access its bouquet of online services, including the photo sharing website Flickr and Fantasy Sports, by logging in with their Google or Facebook accounts. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14472
Why Yahoo Will Stop Allowing Social Media Sign-Ins Read More »
Gmail users frustrated with unsolicited marketing emails will now see the ?unsubscribe? link even before they open the message. At present, the link is buried at the bottom of promotional emails. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14444
Unsubscribe to be Displayed Without Opening an Email for Gmail Users Read More »
If you?re searching for creative techniques to increase your social media following, but are handicapped by limited resources, then the Microsoft Dynamics case study will come in handy. The huge conglomerate understood that when it came to social media, it was the same as any other company. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14435
How to Substantially Increase Your Social Media Following Read More »