Groupon is a great tool for marketers. It helps them to get their products discovered and attract new customers. It helps them gain a foothold in new markets and helps them find new customers who may not have tried their products before. However, there are several considerations that a marketer should keep in mind before […]
Five Things to Consider Before Making a Deal with Groupon Read More »
98 percent of people look at a calendar each day, and even with the switch to online calendars, most people still hang a hard copy on the wall. From a marketing standpoint, that?s an opportunity to remind a past or potential customer about your business 365 days a year, at a relatively minimal cost. In
You Will Flip Over This Idea: Wall Calendars as Marketing Tools Read More »
More than ever before, consumers are socially-minded. In many cases, they want to know the businesses they patronize are also socially- minded. Connecting your business to a good cause is about more than just making yourself “feel good”; it can also make good business sense… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14064
Cinnamon Rolls, Breast Cancer and Your Business — How Doing Good Can Grow Your Business Read More »
This summary data indicates that you can have all the right sales enablement components (people, process, technology, knowledge, and assets) in place and still have an underperforming program because the majority of ?words? coming from your sales and marketing teams are not relevant and useful… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14060
The #1 Ingredient in Sales Enablement Success Read More »
As it?s quite well known, Facebook once in a while tweaks something on its social networking site by bringing in new features or by making certain changes to their current set up to keep their loyal users hooked. In one such measure, they have introduced a feature starting right away which will play video ads
Facebook Comes out with Auto-play for Paid Video Ads Read More »
How many sales books have you read? How many tips have you gotten from these books, and how many have you actually used on a regular basis. As brief survey reveals that, most sales people do not know how to read a sales book, and therefore, do not get the most of the pages read.
Sales Alert: Play It Out Read More »
It has been quite some time since Google launched its own social networking site, Google+. Though this one may not be as popular as the industry biggies Twitter and Facebook, you still cannot take away points from Google for launching a very creative social network. Google+ any day is much more creative than other social
No More Google+ Ads on Google Plus Read More »
When you peel the onion back on why your marketing team is failing you, what you find is that the issues are focused primarily on four categories of marketing content… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14215
Top 10 Reasons Why Your Marketing Team Is Failing You and How to Fix Them Read More »
It’s not enough to have a brick-and-mortar storefront these days. Businesses both large and small are realizing that Web content pertaining to a company’s expertise (i.e., a blog) is what now cultivates a following of loyal clients. But many business owners are not sure how to create a blog or find the right readers for
Visitors Welcome: A Primer for Getting a Business Blog Up and Running Read More »
Facebook, the well-known social networking site, has made a major change to its news feed algorithm. The change will ensure that the content that shows up in the news feed is more relevant to the particular user?s interests and likes. For many years, calls were being made for Facebook to revamp its news feed. Many
Facebook Algorithm Update Focuses on Quality Read More »