Fathom had the opportunity to attend the 2012 SMX Advanced conference in Seattle. Each year this conference brings together the best and brightest minds in organic and paid search marketing. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6406
SMX Advanced 2012 – Key Takeaways Read More »
Teen marketing can be incredibly specific, as you are likely trying to tailor your advertisements to youths and their parents. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6379
How to Market to Teens and Their Parents Read More »
Examining customer behavior gives you the chance to support your current clients and attract new consumers. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6378
What Are the Top Five Marketing Trends in 2012? Read More »
Our digital world empowers B2B buyers to gather information and make purchasing decisions, without a vendor involved. Consequently, today’s B2B buyers are behaving like B2C buyers. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6348
Why Marketing is Like Internet Dating Read More »
The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers’ opinion of your product, which at times can be very vocal with praise or derision.
7 Ways To Get Good Word Of Mouth Read More »
Ever wonder how much we learn from traditional marketing techniques and how much do we implement? We of course know that internet marketing is much more fast paced than conventional marketing methods and traditional marketing focuses much more on getting customers the hard way. How much does strategies like Search Engine Optimization pay off?… Read
How to Make Your Internet Marketing Strategies Work for You Read More »
Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of business. However, in order to
Email Marketing Metrics Read More »
With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising
Adding Text Messaging to Your Marketing Mix Read More »
Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate
How to Use Video Effectively Read More »
Social media has become the latest method to improve marketing results for internet marketing efforts and SEO purposes. By using social media outlets to generate interest in your blog, you can increase organic backlinks and website traffic… Read More http://www.associationofmarketing.org/articles/view.php?article_id=6736
Interplay Between Social Media and Your Blog Read More »