Social media marketing has grown in popularity as Facebook and Twitter users devote more time to their accounts. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6180
Social Media Mistakes to Avoid Read More »
Last month, I wrote Why You Should Fire Your Social Media Marketing Manager, which turned the traditional Social Media Marketing Manager job description upside down. As a result, the post generated healthy discussion and feedback. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6143
First Look: Social Media (Marketing) Evangelist Job Description Read More »
A great go-to-market strategy, such as the one Geoffrey Moore outlines in his highly acclaimed book, Crossing the Chasm, provides a solid, intelligent framework for introducing new products and services to the marketplace. The trouble is, even the greatest marketing strategy won?t save the day if execution falls short. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6135
Now that summer is here, the lure of playing hokey is warring with the responsibility of getting something done in your business. But what if it didn’t have to be that way? What if you could do it ALL — make money, grow your business AND have time to play? Keep reading for 3 keys
Results! 3 Keys to Enjoying Summer AND Growing Your Biz Read More »
Since 2006, I?ve erroneously predicted the ?Year of Mobile? was upon us. Rather than lose faith and look to another trend to promote, I do believe this year is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I?ve outlined a
Building a Mobile Marketing Strategy Read More »
Question: Can I really get in trouble for posting that cute little poem on our website? Answer: You may have incurred significant liabilities if that “cute little poem” is copyrighted! No one thinks about sharing poems or stories in newsletters or on websites. Sending an email with some witty or poignant information is easy and
Copyright Infringement Read More »
Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of… Read More http://www.associationofmarketing.org/articles/view.php?article_id=6668
Email Marketing Metrics Read More »
It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. I’m about to make your life so much easier. Putting up a money-making website can be as simple as 1, 2,
3 Crucial Elements Every Money-Making Website MUST Have Read More »
You’ve done all this work to get people to visit your website, only to have nothing happen. So what’s the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple
3 Tips On Engaging Your Ideal Prospects Using Copy Read More »
You would be surprised at how many times I’ve been hired (and fully paid) for copy the clients have loved but never used. Why? Well, there are as many reasons as entrepreneurs out there but a good chunk of the time it has to do with some sort of block. That’s why I’m a big
3 Reasons Why EVERY Entrepreneur Should Learn a Few Coaching Skills Read More »