It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about.
SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls.
The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=79
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