Black Friday is traditionally said to be the day that retailers start turning a profit for the year. The term refers to the retailer?s bottom line going from red to black, and it is the day the holiday shopping season unofficially starts. Therefore, it?s important to market Black Friday?s discounts and sales effectively. Everything from the timing of the release of the ad to the time the store opens can affect the customer turnout on Black Friday.
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http://www.associationofmarketing.org/articles/view.php?article_id=6977
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