One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it’s not possible to see something different. Sometimes you’ve just been staring at a problem for so long it’s now impossible to look at it in any other way. So what do you do in these situations? Why not try changing your perspective? Read on to see what I’m talking about.
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http://www.associationofmarketing.org/articles/view.php?article_id=7023
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