Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel. There is an actual story behind the ducks, but the reality is the story is less interesting than how the hotel has built a brand around ducks. Read on to discover one way to ensure your branding success…
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http://www.associationofmarketing.org/articles/view.php?article_id=7754