In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174 Views: 0
Headlines are an important a part of a print advert. But earlier than you begin despairing over your headline-writing abilities, take coronary heart! Read More http://www.associationofmarketing.org/articles/view.php?article_id=5743 Views: 0
The expertise your purchasers are having with you is extra necessary than how your internet web page appears, or what you write on it. This expertise is extra private than something they’ll passively learn or take a look at about your enterprise as a result of the expertise occurs after they have interaction with you.…
SOC Okenwa SOC Okenwa “President Buhari is an illiterate, he does not know what restructuring means, he is less concerned about the future of Nigeria, he is only bothered about his cows.”— Pa Ayo Adebanjo, Afenifere Chieftain and elder Nigerian statesman. Illiteracy is outlined by the dictionary merely as the lack to learn and…
Tao Bakare Tao Bakare As the global pandemic continue to hold the world to ransom, nations all over the world continue to search for the ‘messiah vaccine’. Despite the fact that Covid-19 has successfully exposed even the supposed perfect and big countries in terms of inadequate health facilities, Cuba have come to the rescue. However,…
Me, circa 1984, in my choir uniform and what was possibly the now infamous tambourine. R. Evon Benson-Idahosa, Esq R. Evon Benson-Idahosa, Esq I remember falling asleep at a Tuesday evening church service as a 9 year old child. I had a tambourine on my lap and as I fell to the floor, it reverberated…
You already know that a big factor in where your website ranks comes down to links. You also know that a lot of those links need to come from content marketing – because if you send out a steady stream of great content that people like, you’ll start to attract some of those all important…
As expected, the Vice Chancellor’s response on the barrage of lies that Babalakin tried to peddle about the suspension of the 51st convocation of the university, elicited anger and rage from a faceless and dishonest ‘Concerned Stakeholders’ and a group of delinquent non-academic staff making scrupulous releases requesting for the Vice Chancellor to proceed…
Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help…
The most powerful person in Aso Rock, Abba Kyari; who is the chief of staff to the president, has tested positive to Covid19. No government official can reach President Buhari without him. There is a ripe suspicion that the kitchen cabinet might have been infected. Likewise in Europe, the most powerful person, Angela Merkel the chancellor…