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More Than Pretty Packaging for Ethnic-Specific Beauty Products

How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5344 Views: 0

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UK PM listened to his scientists about Covid-19, but they were slow to sound the alarm

LONDON: It was early spring when British scientists laid out the bald truth to their government. It was “highly likely,“ they said, that there was now “sustained transmission” of COVID-19 in the United Kingdom. If unconstrained and if the virus behaved as in China, up to four-fifths of Britons could be infected and one in

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Is Status Quo Killing Your Marketing?

What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5620 Views: 0

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How to Write Copy That Sells

In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174 Views: 0

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