united states

Public Service Advertising in WW2

The advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used

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The United States of Mobile Advertising

The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the US between $75,000-100,000. Read

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Amcham supports gov’t plan to enforce S17A of the MACC Act 2009 1

Amcham supports gov’t plan to enforce S17A of the MACC Act 2009

KUALA LUMPUR: The American Malaysian Chamber of Commerce (Amcham) supports the Malaysian Government plan to enforce S17A from June 2020 to bring the level of compliance by Malaysian companies on par with that of the United States and the rest of the developed world. It said, the Malaysian Government introduced corporate liability for companies committing

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INFOSAN Quarterly Summary, 2020 #1

Food safety incidents During the first quarter of 2020, the INFOSAN Secretariat was involved in 38 food safety incidents involving 109 WHO Member States and 9 territories of WHO Member States. There were 25 incidents involving a biological hazard (Salmonella spp. [8], Listeria monocytogenes [5], Norovirus [3] Shiga-toxin producing Escherichia coli [2], Clostridium botulinum [2]

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WHO lists two COVID-19 tests for emergency use

WHO has listed the first two diagnostic tests for emergency use during the Covid-19 pandemic. The move should help increase access to quality-assured, accurate tests for the disease.  It also means that the tests can now be supplied by the United Nations and other procurement agencies supporting the COVID-19 response. Both in vitro diagnostics, the

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