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who-and-global-citizen-announce:-‘one-world:-together-at-home’-global-special-to-support-healthcare-workers-in-the-fight-against-the-covid-19-pandemic

WHO and Global Citizen announce: ‘One World: Together at home’ Global Special to support healthcare workers in the fight against the COVID-19 pandemic

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  ‘One World: Together At Home’ global special to air on Saturday, 18 April 2020 in celebration and support of healthcare workers, broadcast to feature real experiences from doctors, nurses and families around the world. Powered by commitments from supporters and corporate partners in benefit of the COVID-19 Solidarity Response Fund, Broadcast special to also […]

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Todayâe(TM)s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBA

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More just lately, creating a model has been interpreted to imply devising and implementing methods by which to ship (distinctive) advantages to stakeholders. This new and strategic function of branding has remolded the way in which businesses are anticipated to operate; or the expectations of purchasers so far as they (businesses) are involved. Today, brand-building

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The ‘Adman’ in Todayâe(TM)s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBA

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More lately, creating a model has been interpreted to imply devising and implementing methods by which to ship (distinctive) advantages to stakeholders. This new and strategic function of branding has remolded the way in which companies are anticipated to perform; or the expectations of shoppers so far as they (companies) are involved. Today, brand-building is

The ‘Adman’ in Todayâe(TM)s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBA Read More »

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Losing Her Religion: Nigeria’s Faith Unveiled In The Face Of COVID-19 By R. Evon Benson-Idahosa

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Me, circa 1984, in my choir uniform and what was possibly the now infamous tambourine. R. Evon Benson-Idahosa, Esq R. Evon Benson-Idahosa, Esq   I remember falling asleep at a Tuesday evening church service as a 9 year old child. I had a tambourine on my lap and as I fell to the floor, it reverberated

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Adding Text Messaging to Your Marketing Mix

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With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising

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World TB Day 2020: It’s Time for solidarity

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At this unique time in history when the world is grappling with the COVID-19 pandemic, the WHO Department of Global HIV, Hepatitis and STI Programmes stands in solidarity with governments and communities as they seek to maintain health services and continue to address the needs of patients suffering from HIV and tuberculosis (TB).  Despite being preventable and

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Motac to introduce new campaign to replace VM2020

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KUALA LUMPUR: The Ministry of Tourism, Arts and Culture (Motac) will introduce a new campaign to replace the Visit Malaysia 2020 (VM2020) campaign, which was cancelled following the Covid-19 situation. Minister Datuk Seri Nancy Shukri said the long-term campaign would capitalise on the ‘Malaysia, Truly Asia’ brand while highlighting the country’s unique experiences. “Motac is

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