power

Don’t pay electricity bills if you’re not metered – FG

Acting President Yemi Osinbajo through the Nigerian Electricity Regulatory Commission, NERC, has ordered electricity consumers that are yet to be provided with prepaid meters as from March 1, to stop paying electricity bills presented by Distribution Companies, DISCOs, on the basis of estimated billing methodology. The commission also assured the consumers of continued power supply,

Don’t pay electricity bills if you’re not metered – FG Read More »

Advertising – Media diversification in the 1960s

Media diversification in the 1960s In the 1960s, campaigns featuring heavy spending in different mass media channels became more prominent. For example, the Esso gasoline company spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative theme Put a Tiger in Your Tank. Psychologist Ernest Dichter and DDB

Advertising – Media diversification in the 1960s Read More »

Shopping Cart