The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the US between $75,000-100,000. Read […]
The United States of Mobile Advertising Read More »
ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances that
2011 Trends in Mobile Marketing Read More »
Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5333 Views: 0
Developing a Mobile Marketing Strategy: ASM Interview with Kent Lewis Read More »
Google Rule of Law and Accountability Advocacy Centre has been monitoring and receiving information on public compliance with the Federal Government ordered lockdown in Abuja, Lagos and Ogun states, which contain measures to contain the ravaging Covid-19 pandemic. Our monitoring of the compliance with the lockdown and stay-at-home orders in Lagos, Abuja and few other
Assuaging Plight Of The Poor In This Perilous Time By Okechukwu Nwanguma Read More »
The Twenty-fourth meeting of the Emergency Committee under the International Health Regulations (2005) (IHR) on the international spread of poliovirus was convened by the Director General on 26 March 2020 with committee members only attending via teleconference, supported by the WHO Secretariat. In order to ease the burden on affected State Parties in the exceptional
Statement of the Twenty-Fourth IHR Emergency Committee Read More »
SUNGAI BULOH: University of Technology Mara Medical Specialist Centre (PPUiTM), which is involved in conducting the Covid-19 detection test, aims to increase its laboratory test capacity to 200 samples a day from tomorrow. PPUiTM pathology consultant (Medical Microbiology) Prof Dr Ariza Adnan, who also heads the Covid-19 laboratory, said they had been conducting tests on
PPUITM aims to increase Covid-19 detection test to 200 samples daily from tomorrow Read More »
No doubts, these are extraordinarily thrilling occasions for cellular expertise – Thanks to the proliferation of smartphones, new developments are already taking off within the cellular promoting house.From out there indications, it’s evident that as a medium, cellular is basically completely different and superior to different media on all counts that matter to advertisers (i.e
Beyond Digital: The future of Mobile Marketing by Tomi Ogunlesi, MBA Read More »
The Third Force Forum has urged President Muhammadu Buhari and the Nigerian Governors Forum to start the fee of between N20,000 to N40,000 to low-income earners and self-employed Nigerians as “COVID-19 Intervention Fund”. The discussion board stated the fee must be made to individuals, who earn beneath N50,000 month-to-month. The group posited that pressing actions
The World Health Organization (WHO) and the Catalan Ministry of Health say they’ll collectively support the dissemination of a programme that gives support to sufferers affected by Chagas disease to handle their very own well being and promote self-care. The Catalonian ‘Expert Patient Programme on Chagas disease’ includes interplay and sharing of knowledge amongst individuals
WHO to continue support for Chagas disease programme that promotes patient self-care Read More »
Since 2006, I?ve erroneously predicted the ?Year of Mobile? was upon us. Rather than lose faith and look to another trend to promote, I do believe this year is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I?ve outlined a
Building a Mobile Marketing Strategy Read More »