Marketers

Six Ways to get Up, Close and Personal with Every Customer

There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and […]

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Why Having a High Data IQ Gives You Endless Marketing Opportunities

Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of

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Marketing Strategy: 7 Steps to Market Segmentation

[ad_1] Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not many truly

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