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2011 Trends in Mobile Marketing

ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances that

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Free psychological help extended to May 15 1

Free psychological help extended to May 15

GEORGE TOWN: The free psychological first aid offered by Wawasan Open University (WOU) in partnership with the International College of Clinical Hypnotherapy Practitioners (ICCHP) Asia will now be extended until May 15 owing to the overwhelming response received. The aid comes in view of the mental challenges that the people, especially families, are experiencing during

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WHO reports fivefold increase in cyber attacks, urges vigilance 3

WHO reports fivefold increase in cyber attacks, urges vigilance

Since the start of the COVID-19 pandemic, WHO has seen a dramatic increase in the number of cyber attacks directed at its staff, and email scams targeting the public at large.  This week, some 450 active WHO email addresses and passwords were leaked online along with thousands belonging to others working on the novel coronavirus

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Choosing the Right Email Service Provider

Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isn?t always an apples-to-apples comparison. They each have their specific areas of strengths and weaknesses. For example, some ESPs excel at integration with web analytics or CRM (Customer Relationship Management) systems, some are

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Ten Steps to Effective Email Marketing

A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80 Views: 0

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