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UK PM listened to his scientists about Covid-19, but they were slow to sound the alarm

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LONDON: It was early spring when British scientists laid out the bald truth to their government. It was “highly likely,“ they said, that there was now “sustained transmission” of COVID-19 in the United Kingdom. If unconstrained and if the virus behaved as in China, up to four-fifths of Britons could be infected and one in […]

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5 Steps to the Most Influential Customer Communications: Create the Right Messaging First (Enhanced Rule 25 in “42 Rules of Product Marketing”)

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Engaging your prospects with extra influential communications is a good way to improve the effectiveness of your advertising and gross sales efforts. This article exhibits you the way to outline and create the proper messaging, after which use it as a catalyst to interact prospects with the most influential content material and gross sales conversations,

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