After the home page, the ‘about us’ page is probably the most-visited page on any website. Do you know what this means? Your ‘about us’ has as much potential as your home page to lasso in new customers or drive ones away. Read on, and we’ll tell you how to make a better website with an ‘about us’ page that won’t disappoint…
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http://www.associationofmarketing.org/articles/view.php?article_id=14276
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