Three Email Tests to Try Today

Here are three email tests to help you start optimizing your program today.

Time of Day: A quick glance of my inbox shows that many senders continue to send weekday mornings. In contrast, most studies on shopping show that most people buy in the evening after work or on weekends. If it?s been a while or you?ve never tested time of day for email sends now is a good time to start testing. Start with general day parts (morning vs. afternoon and morning vs. evening). If you see an uptick for a particular day part, then try expanding testing by breaking that day part down to hourly increments to fine tune.

Read More
http://www.associationofmarketing.org/articles/view.php?article_id=14699

Views: 0

Leave a Comment