Although social media marketing is a small component of our service offerings at Anvil & Formic, we?re constantly asked our opinions and advice on the matter. I?ve personally helped clients develop, implement, manage and measure social media campaigns since 1998 (no, that?s not a typo). Since then, I?ve kept a finger on the pulse of the social media industry, and I fear we?re near cardiac arrest. Regardless, I?ve put together the following social media marketing predictions and trends for 2012 and beyond.
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http://www.associationofmarketing.org/articles/view.php?article_id=5331