For companies currently getting their web content management technologies and processes up to speed for the purpose of greater business agility, the questions are: Do we have time to ?do? WEM in the sense and to the degree that the business media is saying we must? Does this need to be one of our highest priorities as a practice apart from or in addition to other brand and digital-content projects?
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http://www.associationofmarketing.org/articles/view.php?article_id=5328
