Mobile Beats Desktop on Paid Searches

More paid searches will be carried out on mobile gadgets rather than desktops, according to a new research report published by Marin Software, an online ad management platform. Over a third of all paid searches on Google were made on mobile gadgets in December last year. According to Marin?s 2014 report, by the end of next year, 50 per cent of Google?s paid searches will be on mobile.

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http://www.associationofmarketing.org/articles/view.php?article_id=14513

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