Groupon is a great tool for marketers. It helps them to get their products discovered and attract new customers. It helps them gain a foothold in new markets and helps them find new customers who may not have tried their products before. However, there are several considerations that a marketer should keep in mind before making use of Groupon. Groupon has several pros and cons, both of which…
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http://www.associationofmarketing.org/articles/view.php?article_id=14076