The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers’ opinion of your product, which at times can be very vocal with praise or derision. Here are seven factors to consider for creating a good word of mouth for your company and its products…
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http://www.associationofmarketing.org/articles/view.php?article_id=6948
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