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baffling-500-page-abc-maths-proof-to-be-published-after-eight-year-row

Baffling 500-page ABC maths proof to be published after eight-year row

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In 2012, mathematician Shinichi Mochizuki produced a proof claiming to solve the long-standing ABC conjecture, but no one understood it. Most mathematicians still don’t, but it will now be published in a journal Read More https://www.newscientist.com/article/2239662-baffling-500-page-abc-maths-proof-to-be-published-after-eight-year-row/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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whale-sharks-can-live-for-at-least-50-years-–-and-probably-longer

Whale sharks can live for at least 50 years – and probably longer

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The age of a whale shark can be determined by dating the rings of growth in their cartilage, a method that has confirmed that these animals can live for at least 50 years Read More https://www.newscientist.com/article/2239595-whale-sharks-can-live-for-at-least-50-years-and-probably-longer/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

Whale sharks can live for at least 50 years – and probably longer Read More »

incredible-close-up-images-of-the-natural-world-recognised-with-awards

Incredible close-up images of the natural world recognised with awards

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Ethereal photos of life’s building blocks, Earth’s toughest creature and a close-up of a gem win Olympus Global Image of the Year Life Science Light Microscopy Award regional prizes Read More https://www.newscientist.com/article/mg24532760-300-incredible-close-up-images-of-the-natural-world-recognised-with-awards/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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providence-review:-chilling-sci-fi-where-an-ai-becomes-god-by-accident

Providence review: Chilling sci-fi where an AI becomes god by accident

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Is our love affair with AI really about building a new kind of deity to meet human needs no amount of rationality can fill? Max Barry’s disturbing novel Providence lays out the case, says Sally Adee Read More https://www.newscientist.com/article/mg24532760-700-providence-review-chilling-sci-fi-where-an-ai-becomes-god-by-accident/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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Is Status Quo Killing Your Marketing?

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What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5620

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cecilia-payne-gaposchkin:-the-unsung-discoverer-of-star-chemistry

Cecilia Payne-Gaposchkin: The unsung discoverer of star chemistry

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Cecilia Payne-Gaposchkin, who discovered that hydrogen dominates our universe, finally gets the recognition she deserves in a rich biography, What Stars Are Made Of Read More https://www.newscientist.com/article/mg24532760-500-cecilia-payne-gaposchkin-the-unsung-discoverer-of-star-chemistry/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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How to Write Copy That Sells

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In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174

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estimates-of-the-predicted-coronavirus-death-toll-have-little-meaning

Estimates of the predicted coronavirus death toll have little meaning

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With all the unknowns about covid-19, any numbers you hear about death tolls or how long restrictions will last should be taken not just with a pinch of salt but with a sack of it Read More https://www.newscientist.com/article/mg24532763-600-estimates-of-the-predicted-coronavirus-death-toll-have-little-meaning/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

Estimates of the predicted coronavirus death toll have little meaning Read More »

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