Marketing

Twitter Announces Purchase of MoPub and Intentions to Sell Mobile Ads

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Kevin Weil, Vice President of Twitter Product for Revenue, posted on his blog that Twitter is planning to buy out MoPub. MoPub is an application that provides an interface for people to post advertisements. The technology involved allows app publishers a process of optimizing various different mechanisms of advertising. Some of the means of advertising […]

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How to be the Best Manager, Trainer and Coach to Your Employees: Tips from…Whoopi Goldberg?

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Ever have a moment where you are surprisingly inspired, at the most odd time? Well I had one, watching the movie “Sister Act” starring Whoopi Goldberg. Her character’s leadership is masterful, respectful, thoughtful and courageous–and an inspiration to all! Read More http://www.associationofmarketing.org/articles/view.php?article_id=13884

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Marketing on Twitter Gets Better with Scheduled Tweets

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Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are

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Plan in Place for Protecting the Privacy of Consumers in Retail Stores

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It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard

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How Will Google’s ‘Hummingbird’ Update Impact Your SEO?

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Technology giants, Google, celebrated their 15th Anniversary on the 27th of September. On this day, the company launched a new algorithm in their Search Engine called the ‘Hummingbird’ Update. This update is said to revolutionize search engine optimization as it focuses on… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14040

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The Importance of Knowing your Customer: Selling to an Introvert

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Everyone knows that selling is an art. However, selling is increasingly emerging as a skill where the seller needs to know that different types of customers have different buying preferences. For instance, introverted customers, who form a smaller percentage in the market, need special attention. So, sellers must understand the unique preferences of the buyers…

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