Marketing automation has been made possible by technology. The software platforms used by organizations and marketing departments make use of triggered messaging to relay data and information at regular intervals. So, this platform goes a long way in reducing human error and increasing efficiency… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7803
Why Should You be Using Marketing Automation? Read More »
Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel. There is an actual story behind the ducks, but the reality is the story is less interesting
What Ducks Can Teach You About Branding and Business Success Read More »
It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to
3 Reasons Why You should be Integrating Your Email and Social Media Marketing Read More »
Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not
How Often should You be Monitoring Your Pay-Per-Click Data? Read More »
One of the main problems faced by mobile device users is the fact that navigation can feel cumbersome. Having to constantly go back to a table of contents, for example, can be especially frustrating. The right solution to this varies based on the nature of the content on the website, but listed below are a
Structuring Information for Mobile Users Read More »
In case you aren’t familiar with the concept of the 2×4, let me explain. The 2×4 happens when all the gentle nudges and taps are being ignored, and the Universe decides sterner measures are necessary. Basically you have a feeling there’s something you should be doing — starting a biz, changing your biz, taking your
It is important to understand that lead nurturing is not about hard selling. It is about persuading B2B buyers to make a purchase. It is also about… Read More http://www.associationofmarketing.org/articles/view.php?article_id=12223
Checklist for a Successful Lead Nurturing Program Read More »
If you’re like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it’s more than a simple like or dislike of marketing; it’s the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in too?
3 Ways to Overcome Marketing Overwhelm Read More »
When used strategically and cleverly, social media plays out to be the most powerful tool for market research and marketing. Investing in setting up an online version of your business with popular social media sites will be instrumental in getting new business and expanding your customer base and support group… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7962
The Power of Social Media âe” Discover Your Strategy and Drive Results Read More »
With technology being as advanced as it is nowadays, it is very easy to reach your target audience members, no matter where they are. You most likely find it very easy to reach anyone you wish to reach no matter which country they inhabit… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7939
Social Media Marketing Across the Globe Read More »